How do you transform creative energy into a clear brand foundation? In this interactive workshop, we’ll explore purpose, values and audience to start defining the essentials of your brand. Through practical methods and accessible tools, you will be equipped to continue developing your brand and strategic communication.
After this workshop, you will have a clearer understanding of your business and how to define your brand with purpose, values and audience. You will have explored your brand foundations and positioning, and created a first draft of your brand essentials. You will also leave with tools and methods, both practical exercises and free digital resources, to continue developing your brand and communication strategy.
This workshop is led by Fredrik Wallin, a communications freelancer based in Malmö. With more than a decade of experience from startups, creative agencies and the public sector, he now helps brands and organisations shape strategies and craft communication that matters.
STPLN offers coffee/tea!
The lecture is in English and free of charge.
Register and remember to unregister if you can't make it, email lab@stpln.se if you have any questions.