How do you work with Instagram without feeling ruled by the algorithm or overwhelmed by constant posting?
In this hands-on workshop, we explore how Instagram actually works and how you can use it intentionally as a tool for your creative business. You’ll learn how to “scratch the algorithm the right way”, without losing your voice, your values, or your creative integrity.


After this workshop, you will have a clearer understanding of:

* How to use Instagram with purpose

* What role it can play in your business

* How to create content with both strategy and ease

You will leave with concrete tools, practical methods, and renewed confidence in using Instagram as a sustainable part of your creative practice.

This workshop is led by Elin Ochoa Hörberg, a Malmö-based creative producer and musician, working with communication, storytelling, and cultural events through her company, NANNA.

NANNA on Instagram

Elin Ochoa Hörberg on LinkedIn

• This event is organised as a part of The Lab, the cultural incubator of STPLN. 

• The event is in English and free of charge, and is photo documented for STPLNs communication efforts.

• Register to attend and remember to unregister if you can't make it, email lab@stpln.se if you have any questions.

• STPLN will offer coffee, tea and refreshments.